Nike and the Problem with Pro Running Contracts
Martin Fritz Huber/Outside/May 17, 2019
Last weekend, on Mother’s Day, the New York Times published an op-ed criticizing Nike for not having a maternity leave policy for sponsored track and field athletes. The article was accompanied by a short video narrated by multiple 800-meter national champ Alysia Montaño, which satirizes Nike’s pro-women “Dream Crazier” campaign. For anyone who has been skeptical of Nike’s recent foray into performative progressivism, it was a call out that’s been long overdue.
“They tell us to “‘Believe in something,’” Montaño says in the video, echoing last year’s much hyped Colin Kapaernick ad. “We say: How about maternity leave’?”
Bravo...
(Link to Article)
RRCA State Rep?
- Michael Bowen
- Pensacola, Florida, United States
- Husband. *Dog Dad.* Instructional Systems Specialist. Runner. (Swim-challenged) Triathlete (on hiatus). USATF LDR Surveyor. USAT (Elite Rules) CRO/2, NTO/1. RRCA Rep., FL (North). Observer Of The Human Condition.
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