Competitor Group, the San Diego-based company that runs the popular Rock ‘n’ Roll series of events, confirmed Tuesday that it has agreed to a three-year deal that will make Henderson-based Zappos.com the title sponsor of the Las Vegas event.
Terms were not disclosed, but William Chipps of Chicago-based IEG provided a likely range.
“I would say the estimated fee would be low six figures per year, probably between $100,000 and $250,000,” said Chipps, the senior editor of IEG’s sponsorship report, which tracks and analyzes corporate sponsorships for a variety of events nationwide. Marathon officials said the money will be used to help offset various race-related expenses.
Zappos.com had soured on the local marathon after a three-year run as title sponsor under the previous owner. But Zappos.com returned as presenting sponsor for the first edition of the Rock ‘n’ Roll event in December and came away impressed on several fronts, including a turnout of more than 28,000 runners for the marathon and half-marathon.
While thoughts of the economy did come into play, Zappos.com felt compelled to return as title sponsor.
The deal isn’t simply to place Zappos.com in front of the marathon name but is rather a partnership.
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